Hospice providers are facing an uphill battle when it comes to communicating quality as scammers step into the industry, leading to new misconceptions about their services. Fraudulent activity in the hospice space has exacerbated common misconceptions about end-of-life care, according to Beth Klint, executive director at Goodwin Hospice, which is part of Goodwin Living. Hospices […]
Staff training and effective communication play important roles in a palliative care provider’s ability to reach referral sources and address unmet needs among seriously ill patients and their families. Palliative care providers have employed various outreach strategies to better communicate and define the scope of their interdisciplinary services to other health care providers. Some of […]
Social media has emerged as a crucial engine for hospice marketing, allowing them to reach consumers directly rather than through a referral source. Unsurprisingly, the use of social media is skyrocketing worldwide. As of 2023, nearly 94% of people in the United States have internet access, according to data from Statista. By 2029, more than […]
Hospices have opened doors to some of the most innovative opportunities around community and public education to help dispel barriers to greater awareness of their services. The ability to increase public awareness and community education efforts was cited as the third top concern by 16% of 112 hospice professionals who participated in this year’s Outlook […]
Hospices’ public outreach efforts have evolved in recent years, with providers finding new strategies to dispel myths that have long impeded access to care. Nearly half, or 49.1%, of all Medicare decedents utilized hospice services in 2022, reported the National Alliance for Care at Home. National hospice utilization rates have hovered around this vicinity for […]
Rebranding a hospice company following a merger or acquisition is a more complex process than it may seem at first blush. While consolidation slowed in 2023, many industry observers expect a rebound in 2024, though perhaps not to the record-breaking levels seen in 2021. And although not all acquired companies rebrand, many do in order […]
Obstacles exist for palliative care marketers trying to reach new payers, referral partners and clients. To navigate them, providers should keep four key strategies in mind. At the heart of each of these strategies is the need to educate the audience you’re trying to reach. Widespread misconceptions about palliative care circulate among the public and […]
When it comes to marketing a hospice or home health business, word of mouth among consumers may be more critical than many realize — generating as much as 36% of revenue. Word of mouth reached the pinnacle on a list of the top 10 home health and hospice marketing sources at 30%, according to the […]
Patients and families often don’t recognize the distinctions among the hospices in their communities, which complicates providers’ efforts to differentiate themselves from competitors. Some hospices are reorienting marketing strategies to maximize consumer awareness and encourage patients to proactively discuss end-of-life options with their current providers. These findings appear in a recent report from senior care […]
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