Pasadena, Md.-based Chesapeake Palliative Medicine has rebranded as Chesapeake Supportive Care to shed stigma that arise from misconceptions about hospice and palliative medicine. Chesapeake Supportive Care is affiliated with Hospice of the Chesapeake. Several hospices and palliative care providers nationwide have been rebranding in recent months, often due to the stigma or to reflect a […]
As hospices nationwide develop new services to engage patients further upstream, some are rebranding to reflect their expanded scope and to avoid the word “hospice” in their company names, hoping to ameliorate patients’ anxiety about end-of-life care. Hospice Hawaii is now Navian Hawaii. The 40-year-old, nonprofit organization recently made the name change to better reflect […]
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