Hospices Leverage Acute Care Partnerships to Improve Access to Care

While staring down tighter reimbursements and intensified regulatory scrutiny, hospices are becoming interested in health care system integration because of improved access, collaboration, operational support, and financial stability. Hospices and hospitals are increasingly joining forces to provide goal concordant care, reduce costs and prevent readmissions, while supporting growth for the hospice. While most people wish […]

Regulators Work to Strengthen Hospice Oversight

Congress is moving to give the U.S. Centers for Medicare & Medicaid Services (CMS) more authority to crack down on quality problems six months after the U.S. Department of Health and Human Services Office of the Inspector General (OIG) criticized the agency in two reports for not more closely enforcing hospice regulations. Meanwhile, CMS is […]

Pet Programs Diversify Hospice Services and Boost Volunteerism

In a crowded market, hospices increasingly seek diverse ways to set themselves apart and remain competitive. An emerging tactic is to augment traditional care models to be more inclusive of patient and family needs, including support for their pets. Pet programming has become another way for hospices to expand their services and boost volunteerism. Pet […]

Hospice Mergers and Acquisitions Outlook for 2020

Demographic growth and the availability of capital are among a handful of forces driving a robust mergers and acquisitions market in the hospice space, motivating companies to make acquisitions at a relatively brisk pace. From 2016 to 2018, the hospice M&A space saw more than 10 transactions of $250 million or more in total enterprise […]

Hospices Rebrand to Shake Stigma, Reflect Scope of Service

As hospices nationwide develop new services to engage patients further upstream, some are rebranding to reflect their expanded scope and to avoid the word “hospice” in their company names, hoping to ameliorate patients’ anxiety about end-of-life care. Hospice Hawaii is now Navian Hawaii. The 40-year-old, nonprofit organization recently made the name change to better reflect […]

Hospices Embrace Direct-to-Consumer Marketing

In an increasingly competitive digital marketplace, hospice providers are embracing direct-to-consumer marketing tactics to include patients and families in their outreach. Among the drivers of this trend is the need to educate the public about the nature of hospice and palliative care. Most people in the United States have a low level of awareness of […]

Hospices Design Programs for Unique Needs of Military Veterans

As U.S. veterans age with the general population, hospices nationwide are designing programs and engaging in partnerships designed to meet the unique medical, psychological and emotional needs of veterans during the end of life. Roughly 18.2 million military veterans live in the United States, according to the most recent numbers from the U.S. Census Bureau, […]

Hospices Leverage Social Media Marketing

To compete in the increasingly competitive digital marketplace, hospice providers must become more sophisticated in their use of social media, experts say. Using these tools effectively helps develop and promote your brand, identify and attract prospective patients, and recruit good staff.  Social media offers marketing opportunities that few businesses can afford to underestimate or ignore, […]

Complementary Therapies Can Build Hospice Market Share

From animals to acupuncture, hospices are supplementing traditional “heads, meds, and beds” care with complementary therapies. Programs such as pet/animal therapy, acupuncture, massage, aromatherapy, meditation, art, music, and other complementary therapies are drawing increased patient and family attention, leading more hospices to offer these types of services. In one study, 29% of hospices (169 out […]

Death Cafes Spur End-of-Life Care Conversations

Hospice providers nationwide are seeking and developing strategies for engaging with patients earlier in the course of their illness, as many patients come into hospice too late in the course of their disease to reap the full benefit of those services. One such strategy is to encourage early conversations about death, dying and associated health […]