The digital health startup Maribel Health has completed a $25 million Series A round led by General Catalyst, aimed at building out its home-based care platform.
Maribel partners with health care providers to support their efforts to design and expand the services they offer in the home setting, including home health agencies, hospices, palliative care providers and health systems.
“Maribel’s mission is to make home the center of the health system. We believe both hospice and palliative care at home are a critical part of making that mission a reality,” a Maribel spokesperson told Hospice News in an email. “We also see a better integration between the hospital and the home – such as the one enabled by a Hospital-at-Home program – as foundational for both programs to achieve their full potential.”
The Series A funds will support accelerated growth with Maribel’s initial partners, staff recruitment and further development of its technology platform.
The platform is designed to build clinical workflows, operating capacity, training, automation and technology for providers seeking to create or expand home-based care services.
“There’s a chasm between the care that could take place safely and with high quality within the home and community and the care that takes place in those settings today. Maribel believes that addressing those patient needs means building care models that work for health systems, patients, and clinical workforce,” the company spokesperson said. “In particular, creating a better, more engaged experience for the home health operators actually delivering this care to patients is critical to achieving the full potential of these programs.”
The company’s first anchor partnerships are with the Mercy Health System and BAYADA Home Health Care. Both of those relationships are oriented around the development of hospital-at-home programs that can serve as a “chassis” for further care models, such as community-based palliative care, SNF-at-home, and mobile integrated health.
Dr. Adam Groff and Dr. Ronald Paulus launched Maribel Health late in 2021. The company’s namesake is Maribel Sanchez Souther, who went through multiple hospital admissions during the course of her treatment for cancer. The Ivy League coach and mother of three died in 2016 at age 41.
Maribel’s two founders came to believe that many patients like Sanchez Souther become hospitalized for conditions that could be addressed in the home.
The company indicated in a press release that, to date, it has facilitated more than 15,000 hospital-at-home admissions, helped design eight advanced home care programs, advised over 100 hospitals and health systems, and designed technology used in the care of more than 8,000,000 patients.
Since its inception, the company has been backed by the investment firm General Catalyst, which also led this Series A round. The firm has also made substantial investments in the bereavement care tech company Empathy and the home-based mental health platform Rippl, among others.
“As a CEO who led the transformation of a nationally-recognized health system over nearly a decade, I understand personally how challenging care model redesign can be at every level,” Hemant Taneja, CEO and managing director of General Catalyst, said in a statement. “Maribel is here to support and enable health systems to successfully operate as advanced care shifts to the home, and I’m absolutely thrilled at the phenomenal team we’ve assembled to support our partners and ensure that we meet those challenges, as partners together.”