Former Anthem VP Named President of Aspire, CareMore

Catherine Campbell, principal of the health care consulting firm CBC Advisors, has been tapped to become president of CareMore and Aspire. Between 2010 and 2012 Campbell was vice president of strategy, planning and business development for the insurance giant Anthem, Inc. (NYSE: ANTM), which is the parent company for Aspire and CareMore.

At CBC Advisers Campbell provided advisory and consulting services to health care startups with solutions for Medicare and Medicaid managed care programs, with a focus on vulnerable, medically complex patient populations. She previously led the Medicare business for insurance company Molina Healthcare (NYSE: MOH), and worked in government programs for Blue Shield of California.

“I look forward to helping CareMore and Aspire become lifetime, trusted health partners to the vulnerable patients we have the privilege to serve,” Campbell said. “We have a talented team and are well-positioned to deliver programs across multiple care settings, ensuring continuum of care, and ultimately improve whole health outcomes.”

CareMore is a physician-led health plan and care delivery system designed for Medicare and Medicaid patients, focused on the management and treatment of patients suffering from chronic and serious illness, as well as patients with multiple complex comorbidities. The company also offers programs to address social determinants of health. Established in California in 1993, the company now operates in 10 states.

Aspire is the nation’s largest non-hospice palliative care company. The company’s footprint covers 32 states, caring for more than 200,000 patients. Anthem acquired the company in 2018 for an undisclosed sum.

Parent company Anthem and its subsidiaries brought in $120.8 billion in total operating revenue during 2020 and served more than 106 million consumers.

“Cathy has deep expertise in government programs, provider/clinic management and consumer-centric strategies and execution,” said Pete Haytaian, president of Anthem’s Diversified Business Group and IngenioRx. “She’s a versatile and talented leader with a proven track record in developing strong relationships with stakeholders and driving cross-functional collaboration and partnership to accomplish core objectives and meet critical deadlines in a fast-paced, high-growth, and demanding environment.”