Hospices’ strategies to support family caregivers have room for improvement when it comes to addressing the broad range of these individuals’ unmet emotional and logistical needs. Family caregivers often navigate a complex health care system without sufficient support, according to Sonya Dolan, director of operations at Mettle Health. The California-based organization provides guidance and supportive […]
Social media has emerged as a crucial engine for hospice marketing, allowing them to reach consumers directly rather than through a referral source. Unsurprisingly, the use of social media is skyrocketing worldwide. As of 2023, nearly 94% of people in the United States have internet access, according to data from Statista. By 2029, more than […]
Individuals in the millennial and generation Z (Gen Z) age groups represent a swelling proportion of today’s family caregivers. They face unique challenges when providing support for hospice patients compared to others, recent research has found. Millennials include adults born between the early 1980s and mid-1990s, some of whom are as old as the Medicare […]
Economic and financial headwinds have increasingly posed significant challenges for rural-based hospice providers, with some shuttering their programs in recent years. The trend has limited access to hospice services among an already underserved population while also raising concerns around quality and trust in equitable care delivery, according to a recent study. The ability for providers […]
Many home-based care workers often feel unsafe in their jobs, having a direct impact on hospice recruitment and retention. More than 50% of 400 home-based care employees said they had experienced or witnessed at least one instance of workplace violence or harassment in a recent report from Transcend Strategy Group. About 20% indicated that they […]
While palliative care is an important part of medical care for many patients and providers, marketing messaging for these services must be carefully crafted. Given the rampant misconceptions about palliative care, education is an essential component of a marketing strategy, including for patients and families, referral partners and payers. A key point is to distinguish […]
Hospices seeking to grow should consider building a culture of compliance driven by data, effective system design and accountability, including for its sales force. Compliance and sales should walk hand-in-hand, according to a recent report from the Transcend Strategy Group. This can help prevent sales staff from running afoul of regulations inadvertently as well as […]
Data are key to understanding how value-based care has helped highlight quality benefits of hospice. The U.S. Centers for Medicare & Medicaid Services (CMS) is sunsetting the hospice component of the value-based insurance design (VBID) as of Dec. 31. Commonly called the hospice carve-in, the program in 2021 began testing the coverage of hospice through […]
Regulators are taking a closer look at how hospices pay their marketing and outreach workforces to curb fraudulent activity tied to referral streams. Federal and state regulatory agencies have systems in place to detect fraud, waste and abuse in hospice, and some are honing on oversight of sales, marketing and outreach staff payment arrangements, according […]
Rebranding a hospice company following a merger or acquisition is a more complex process than it may seem at first blush. While consolidation slowed in 2023, many industry observers expect a rebound in 2024, though perhaps not to the record-breaking levels seen in 2021. And although not all acquired companies rebrand, many do in order […]
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