By the Bay Health CEO Steps Down After nearly a decade in the role, California-based By the Bay Health CEO Kitty Whitaker recently announced plans to retire this spring. Whitaker has been at the helm of the nonprofit since 2014, serving as COO prior to that. She became a hospice nurse for By the Bay […]
California-based Hospice by the Bay has rebranded as By the Bay Health. The new brand is designed to reflect the organization’s full range of services, including palliative care, comfort care, grief counseling, pediatric care, and skilled home health care as well as hospice services. The rebranding reflects a growing trend in hospice care that sees […]
For the better part of a decade Denis Viscek has served as chief financial officer of Hospice by the Bay. The San Francisco-area hospice provider was one of the first hospices to be established in California and is one of the top 100 largest hospices in the nation in terms of market share, according to […]
As more hospices diversify their services to include palliative care, 71% of adults in the United States are unaware that the service exists, a recent Journal of Palliative Medicine (JPM) study found. Similar to hospice, palliative care provides non-curative treatment to improve comfort and quality of life for patients. Unlike hospice, providers offer palliative care […]
Nonprofit hospices have been bleeding market share for several years—but are not going gentle into that good night. Rather, many nonprofits are adapting to compete with large for-profit providers that are entering the space in greater numbers. In the 1980s and 90s nonprofits provided virtually all hospice care in the United States, but the balance […]
Hospice providers have many questions and few answers related to the U.S. Centers for Medicare & Medicaid Services (CMS) demonstration of a hospice carve-in for Medicare Advantage plans. CMS earlier this year announced that it would test coverage of the hospice benefit through Medicare Advantage plans beginning in 2021. Through Medicare Advantage, CMS contracts with […]
Hospice by the Bay, a Larkspur-Calif.-based nonprofit, expects to see recent investments in solar power and efficient lighting pay off with substantially reduced energy costs and a diminished carbon footprint. The new 158 kW solar panel system was installed in the organization’s administrative offices in Fall 2018. The system began producing electricity in January after […]
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