Hospices Rebrand to Shake Stigma, Reflect Scope of Service

As hospices nationwide develop new services to engage patients further upstream, some are rebranding to reflect their expanded scope and to avoid the word “hospice” in their company names, hoping to ameliorate patients’ anxiety about end-of-life care. Hospice Hawaii is now Navian Hawaii. The 40-year-old, nonprofit organization recently made the name change to better reflect […]

Helios CEO: Be Ready for Value-Based Hospice Care

Helios Care CEO Dan Ayres is positioning his organization to hit the ground running in a value-based payment environment, prioritizing service diversification, payer and referral partner relationships and gathering the data needed to sell Helios’ value proposition as a provider of hospice and serious illness care. Ayres took the helm of Catskill Area Hospice and […]

Catskill Area Hospice & Palliative Care Rebrands as Helios Care

Oneonta, N.Y.-based Catskill Area Hospice & Palliative Care has rebranded as Helios Care to better reflect its full range of services and set the stage for expanding the hospice’s footprint. The name change comes at a time when hospices nationwide are diversifying their services to offer patients and families a broader continuum of care and […]