Hospices Adapt Their Marketing Practices During COVID-19

The coronavirus pandemic has impacted every aspect of hospice operations, including the way hospices market themselves. Increased difficulty accessing patients and declining referrals are some of the strongest forces driving hospices to adopt new marketing practices, but remaining competitive in a crowded industry during the pandemic has come with additional ethical considerations. Since the COVID-19 […]

Hospice Primed for Growth in the Assisted Living Setting

Hospices expect to see substantial growth in the assisted living setting during 2020, followed by the skilled nursing setting.  Hospice News in collaboration with Dallas-based tech company Homecare Homebase surveyed more than 300 industry professionals, including owners, executive leaders, managers and staff about the movement they expect to see in the hospice space during 2020. […]

Pet Programs Diversify Hospice Services and Boost Volunteerism

In a crowded market, hospices increasingly seek diverse ways to set themselves apart and remain competitive. An emerging tactic is to augment traditional care models to be more inclusive of patient and family needs, including support for their pets. Pet programming has become another way for hospices to expand their services and boost volunteerism. Pet […]

Hospices Embrace Direct-to-Consumer Marketing

In an increasingly competitive digital marketplace, hospice providers are embracing direct-to-consumer marketing tactics to include patients and families in their outreach. Among the drivers of this trend is the need to educate the public about the nature of hospice and palliative care. Most people in the United States have a low level of awareness of […]

Referrals Key to Hospice Business Growth

As demand for hospice care grows, hospice providers in an increasingly competitive marketplace are working to bring a larger share of those patients under their wings. In addition to traditional methods such as territory management and improving call volume, many are finding that the key to successful marketing is building relationships—with referral organizations, physicians, and […]