Ensuring that patients receive quality care in accordance with their wishes and goals is as essential to a hospice’s brand identity as their name, logo and letterhead. Factors such as organizational culture and mission can form a bedrock for a provider’s marketing strategies and brand advancement. As demand for hospice care grows, hospice providers in […]
Nurses and clinicians have been on the frontlines of hospice care during the coronavirus pandemic. However, the unsung heroes of hospice are those who are working behind the scenes in nonclinical roles to help keep the operational fires burning. Health care organizations nationwide — and the communities they serve — are recognizing frontline staff for […]
