Dr. Cameron Muir Named NPHI’s New CMO Dr. Cameron Muir has been named as the new CMO of the National Partnership for Healthcare and Hospice Innovation (NPHI). Muir steps into the role while holding his existing title as NPHI’s chief innovation officer. His new title signals the organization’s strategic plans to reshape hospice care delivery […]
Michigan-based Centrica Care Navigators has affiliated with the NorthStar Care Community, which also operates Hospice of Michigan and Arbor Hospice. Financial terms were undisclosed. Post-transaction, the combined nonprofit organization will care for more than 1,800 hospice patients across 60 Michigan counties, as well as nearly 900 palliative care patients, making it one of the largest […]
A rising number of hospices have undergone name changes in recent years, prompting many to consider the elements of an effective rebranding strategy. As hospices nationwide develop new services to engage patients further upstream, some are rebranding to reflect their expanded scope and to avoid the word “hospice” in their company names, hoping to ameliorate […]
Hospice of Southwest Michigan has rebranded as Centrica Care Navigators to reflect its growing scope of services. Established 40 years ago solely as a hospice, the organization now provides palliative care and adult day care. A rising number of hospices have undergone name changes in recent years. The impetus is often a wish to highlight […]
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