AccentCare Unifies Seven Brands Under Single Identity

AccentCare is unifying all of its business lines under the company’s main brand. This includes six subsidiaries as well as Seasons Hospice & Palliative Care. AccentCare and Seasons merged in Dec. 2020.

The following brands are now consolidated under the AccentCare name: Seasons Hospice & Palliative Care, Sta-Home, Gareda, HRS, Texas Home Health, Southeastern Health Care at Home, and Guardian. The company’s continuum of services range from personal, non-medical care to skilled nursing, rehabilitation, palliative care, hospice, home health, telehealth and care management.

“The AccentCare brand has been utilized historically for multiple service lines, as has the Seasons brand. Many of the other brands that we were trying to unify did not have a history of association with multiple service lines,” AccentCare CEO Steve Rodgers told Hospice News. “The AccentCare brand made the most sense, but the real objective here was unification. Our goal is really to build identity behind a brand.”


AccentCare is a portfolio company of the private equity firm Advent International, which purchased the provider from Oak Hill Capital Partners in 2019 for an undisclosed sum. Dallas-headquartered AccentCare cares for 210,000 patients from more than 260 locations in 31 states and the District of Columbia. The company employs more than 30,000 people.

The merger with Seasons made AccentCare the fourth-largest hospice provider in the nation, Rodgers told Hospice News when the transaction was announced.

A major impetus for the deal was the desire to create a seamless continuum of home-based serious illness care that could support patients from diagnosis through the end of life, according to Todd Stern, former CEO of Seasons and current executive vice chair of AccentCare. Stern continues to lead the company’s hospice operations, and he spearheaded the rebrand initiative.


The AccentCare enterprise has more than 70 strategic partnerships with health systems, physician practices and provider groups, including nine joint ventures and 26 partnered hospice inpatient units. During the past five years, AccentCare has completed 18 acquisitions and entered 21 new states.

Among the company’s future initiatives is the development of high-acuity community-based care, including hospital-at-home programs.

“What’s more important is the message underneath the brand and what we want to be in the future,” Stern said. “We’re very focused on how we create a seamless patient experience and referral source experience across the product sets that have, and do it in a way that our employees in the field are part of it and actually feel connected to us. That’s what we want to infuse into something like this.”

Companies featured in this article:

, , , , , ,