ANX Holdings Expands Hospice Arm in California

ANX Hospice Care, a portfolio company of privately owned ANX Holdings, has expanded its operations in the Bay Area of California. Two hospice nurses founded the company in 2007, which also offers home health and palliative care.

The expansion adds two California counties to the ANX footprint, including Contra Costa and Alameda. California ranked 36th in the nation in 2018 in terms of hospice utilization among Medicare Decedents at 46.1%, according to the National Hospice & Palliative Care Organization. The national average that year was 50.3%.

“We are very excited to serve the East Bay. And with the leadership of [Administrator Lucille Faciane], we are poised to elevate hospice care to the highest level and create a unique and compassionate experience for all,”  said ANX CEO and Co-Founder Thomas Rocas. “We are very confident that the East Bay community will fully embrace our team’s genuine enthusiasm and passion to serve.”


Faciane, the newly appointed administrator, has more than 30 years of health care leadership experience in a variety of settings. Prior to this role, she served as director of hospice for ANX. Her experience also includes an 11-year tenure as director of patient care administrator for VITAS Healthcare, a subsidiary of Chemed Corp. (NYSE: CHE). VITAS is the nation’s largest hospice provider by market share, according to LexisNexis.

Also joining the leadership team at ANX is Nova Empeynado, the new director of patient care services and Account Executive Heather Rosnow. The company is in the process of hiring nurses and other clinical staff.

Demographic tailwinds run strong in California. About 6 million California residents are currently older than 65, according to the Public Policy Institute of California. That is more than the entire population of Oregon, an adjacent state. By 2030, that number is expected to balloon to 9 million. By 2027, more than 20% of the state’s population will be Medicare eligible, representing a higher proportion of seniors than currently resides in Florida.


“At ANX Hospice Care, we have a great team with a natural gift to help people and provide compassion, support, and care,” Faciane said. “Our goal is to keep patients comfortable, educate families, and facilitate the most peaceful moments for our patients in their last moments of life. It is very profound and that’s part of what I love.”

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